Safe drinking water: who is willing to pay the price?

There is little evidence explaining why people are not willing to pay for clean water. The systematic review suggests that a family's level of income bears no direct correlation with people's willingness to pay for water treatment. So what influences people's decisions? This briefing on ‘Willingness to pay for cleaner water in less developed countries" summarises research from Bangladesh, Ghana, Kenya and Zambia.

The briefing is available at:

http://www.3ieimpact.org/media/filer/2012/08/27/evidence_matters_water_final.pdf