UNESCO promotes stronger links between World Heritage and Tourism

At the recently held Roundtable on World Heritage and Sustainable Tourism, UNESCO Director-General, Irina Bokova underlined the importance of better integrating cultural heritage preservation and sustainable tourism, adding that cultural heritage is a powerful driver of social and economic development for local communities. She also highlighted the importance of a comprehensive approach to heritage preservation in its various forms, be it natural, cultural or intangible, in order to educate younger generations to the need to preserve it, not just as a historical legacy but as a living and fundamental component of our lives and of the lives of many communities around the world.