Thursday, July 10, 2008
New in HOORC's Library: ecotourism markets
The year 2002 was declared by the United Nations as the International Year of Ecotourism. For this occasion, the World Tourism Organization (UWTO) prepared a series of market reports with the aim to increase the knowledge of seven important countries considered “Ecotourism generating markets”. The survey analyzed and evaluated the nature tourism and ecotourism market, its volume, characteristics, major trends and development profiles. The study also reported on consumer profiles, the role of the different marketing actors, product typologies and the main marketing tools used in the market. HOORC's Library now has three of the studies, for the United Kingdom, Germany and Italy.